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Alice Gividen

71 posts  |  Last entry Dec 14, 2018

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Climate concerns: The power of the resale market

As consumer priorities shift, the desire to buy into and benefit from the circular fashion economy is growing. The resale market is gaining traction, and the winning retail brands of 2019 and beyond will be those that tap into the appetite for the resale process.

Trustenomics: Brands as community

Consumers are existing in a climate of fear and worry. As trust in Governmental bodies continues to wane, consumers are looking to place that trust in brands that stand up for them. This is Trustenomics.

Fashion goes tech: Stella McCartney’s sustainable push

As we move into 2019, winning fashion brands will be those that prove to consumers that sustainable fashion doesn't have to mean a compromise on aesthetics. Stella McCartney speaks to WIRED UK on her part in the sustainable movement.

Colour of the month: Hyper Pink

As the winter nights draw in - high-impact brights can really pack a punch this A/W 18/19. Leading the way is Hyper pink, just in time for Christmas party season. WGSN reports.

Crack the buying code: Is pink the new black?

From the runway to retail, store design to social media feeds, it seems that nothing has been untouched by the cult-like power of millennial pink. WGSN takes a look at how the trend emerged, and where the colour is headed.

Purple Tuesday: A step towards accessible retail

Disability organisation Purple is behind 'Purple Tuesday', the UK's first accessible shopping day. Pushing inclusive design, it's something we've been tracking here at WGSN.

The future of menswear: Selfridges’ Designer Street Room

Tying in with both the rise of experiential retail, and the consumer appetite for drop-focused product launches, Selfridge's revamped menswear space is open.

WGSN curation: Introducing The Trend Feed

Our editors around the world are constantly searching for, building and shaping the trends that help form our content. For the first time, we're giving you firsthand insight into this process. Introducing, The Trend Feed.

London Fashion Week S/S 19: Editors’ picks

London Fashion Week was filled with directional trends and, quite frankly, some beautiful and wearable collections. We, the WGSN editors, check in after a few days of frenetic show-hopping with our personal highlights.

Catwalk trend alert: Garden party

After show-hopping – and a team debrief – the WGSN Catwalks editors call out the most exciting and directional emerging trends. London forecasts a soft and romantic garden party aesthetic for SS19.

NYFW: Ulla Johnson fuses the handmade with the commercial

As the first full day of NYFW rolled out, kickstarting a season that spans the fashion capitals, we were treated to a number of stellar collections, Ulla Johnson for one.

Eccentric Sensibility: Mulberry launches immersive experiences across Seoul

As experiential retail continues to resonate well with consumers, Mulberry is taking its Autumn Winter 18 collection out east to South Korea, with a series of immersive experiences across Seoul.