Alice Gividen

43 posts  |  Last entry Mar 20, 2018


Experiential retail: Glossier’s San Francisco cafe takeover

Glossier has opened 'Glossier at Rhea’s Cafe', a pop-up cafe in a month-long sales and marketing push in San Francisco that mixes both food and beauty products. WGSN reports

Paris Fashion Week: Editors’ picks

Was it a case of best 'til last? The WGSN Catwalks Team weigh in on their favourite shows from Paris Fashion Week - the last leg of Fashion Month.

Fashion Month: Strength in femininity

In the wake of the #MeToo and #TimesUp movements, fashion has come to the forefront as a key instrument of expression and solidarity. WGSN's Alice Gividen reflects on a catwalk season that celebrated the strength of femininity.

influencer marketing

Influencer marketing remains key but finding the right face is a challenge

US marketers are still backing influencer marketing heavily, a new survey shows, with around 70% of them from agencies and brands saying their related budgets will increase this year. 

Getting sustainable: Small steps brands are taking now

WGSN's Alice Gividen takes a look at three large brands that are taking small, considered steps towards sustainability.

London Fashion Week: Editors’ picks

In having fewer, established designers and bigger names than its fashion week counterparts, London continues to create space for and shine the spotlight on emerging talent.

WGSN interview: Sharon Wauchob on fashion and femininity

WGSN's Alice Gividen met with established designer Sharon Wauchob to talk femininity, London vs Paris and her impending move to the Men's fashion calendar.

LFW: Toogood talk gender, sustainability and the beauty of ageing

WGSN's Alice Gividen caught up with design duo Toogood- sisters who use their rural countryside upbringing to make considered and ethical unisex clothes.

Scarlet fever: The most romantic looks from the #NYFW runway

The colour red, and all it's connotations, gets revamped this Valentine's Day. WGSN's Alice Gividen picks her favourite romantic looks hitting NYFW.

chubby hearts

Chubby Hearts: Look up for Anya Hindmarch’s love letter to London

Londoners need only look up to see love in the air this Valentine's Day, thanks to Anya Hindmarch's Chubby Hearts. WGSN's Alice Gividen reports.


Young users: Snapchat triumphs over Facebook

Facebook has a problem- it’s losing young users and it’s Snapchat that’s picking them up, and it's happening at a faster rate than ever. WGSN reports.

New consumer voices: Meet Generation M

Young, middle class and wield considerable spending power - meet Generation M (Muslim Millennials) - an enormous consumer voice to be aware of.