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Alice Gividen

56 posts  |  Last entry Jun 09, 2018

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A Catwalk Minute: Daniel w. Fletcher’s take on tailoring at LFWM

Daniel w. Fletcher turned traditional tailoring on its head at show one of London Fashion Week Men's. The fresh take on dressing smart ties in with the WGSN forecast. Here's what we thought.

Peak sneaker: Kurt Geiger CEO predicts the return of the heel

At the Global Department Store Summit in London, Neil Clifford, CEO of Kurt Geiger, the world’s leading global luxury footwear retailer debated on whether the sneaker had reached peak sales.

LCF X Microsoft: A look at the future of fashion

London College of Fashion's (LCF) have partnered with Microsoft to give students the opportunity to build a vision of the future of fashion with cutting edge technology. WGSN's Alice Gividen reports.

Zohra Rahman: Apprenticeship, craft and design aesthetics

Located in the heart of Lahore, Pakistan, the Zohra Rahman workshop is rooted in a reinterpretation of the Eastern concept of gharana (apprenticeship). WGSN caught up with the jeweller to talk apprenticeships, brand mission and design aesthetics.

Bitcoin Pizza Day: How two pizzas chart the rise of the cryptocurrency

Today marks 'Bitcoin Pizza Day', eight years since programmer Laszlo Hanyecz used 10,000 bitcoins (then worth $30), to purchase two pizzas. With bitcoins current value, it would be an 82 million dollar order. WGSN's Alice Gividen reports

Met Gala brand value: Just how much was that red carpet activity worth?

It can often be hard to work out just how much value a red carpet appearance adds to a brand. We know it’s important, …

A Catwalk Minute: Chanel sails into Pre Spring/Summer 19

Paris, France   The city of Paris is steeped in nostalgia and possesses the power to evoke feelings of decades past – and it’s …

Bumble Bizz spring fashion dinner: A new way to network

Bumble Bizz is bringing the digital product to life through events in the form of a four-part dinner series. WGSN's Alice Gividen attended the fashion event and here's what she learnt.

The Sustainability Series: Learning from the V&A’s “Fashioned from Nature”

Fashioned from Nature, the V&A's latest fashion offering, opened its doors to the press yesterday and is anticipated to become the most popular of the museum's exhibitions this year.

influencer marketing

Influencer marketing, from Beckham to boohooMAN

Recent collaborations prove the longevity of influencer marketing as a viable means of reaching your ideal consumer. New examples include boohooMAN and Reebok X Victoria Beckham.

Founder of Menswear brand Centre Front talks getting started, m-commerce and brand purpose

WGSN Associate Editor Alice Gividen sat down with John Bright, founder of new, digitally-led Menswear brand Centre Front. They talked getting off the ground, …

The Party Hat Project: Crafting WGSN trends

Following a day of workshops, and self-diagnosed 'trend brains' - we had a visit from The Party Hat Project, encouraging us to physically craft the trends and key ideas into party hats.