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Alice Gividen

48 posts  |  Last entry Apr 19, 2018

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The Sustainability Series: Learning from the V&A’s “Fashioned from Nature”

Fashioned from Nature, the V&A's latest fashion offering, opened its doors to the press yesterday and is anticipated to become the most popular of the museum's exhibitions this year.

influencer marketing

Influencer marketing, from Beckham to boohooMAN

Recent collaborations prove the longevity of influencer marketing as a viable means of reaching your ideal consumer. New examples include boohooMAN and Reebok X Victoria Beckham.

Founder of Menswear brand Centre Front talks getting started, m-commerce and brand purpose

WGSN Associate Editor Alice Gividen sat down with John Bright, founder of new, digitally-led Menswear brand Centre Front. They talked getting off the ground, …

The Party Hat Project: Crafting WGSN trends

Following a day of workshops, and self-diagnosed 'trend brains' - we had a visit from The Party Hat Project, encouraging us to physically craft the trends and key ideas into party hats. 

print design

The business of print design: Five minutes with Lucy Merriman

The business of print design can feel a little elusive – sometimes, it takes an industry expert to give key insight into the creative …

Glossier

Experiential retail: Glossier’s San Francisco cafe takeover

Glossier has opened 'Glossier at Rhea’s Cafe', a pop-up cafe in a month-long sales and marketing push in San Francisco that mixes both food and beauty products. WGSN reports

Paris Fashion Week: Editors’ picks

Was it a case of best 'til last? The WGSN Catwalks Team weigh in on their favourite shows from Paris Fashion Week - the last leg of Fashion Month.

Fashion Month: Strength in femininity

In the wake of the #MeToo and #TimesUp movements, fashion has come to the forefront as a key instrument of expression and solidarity. WGSN's Alice Gividen reflects on a catwalk season that celebrated the strength of femininity.

influencer marketing

Influencer marketing remains key but finding the right face is a challenge

US marketers are still backing influencer marketing heavily, a new survey shows, with around 70% of them from agencies and brands saying their related budgets will increase this year. 

Getting sustainable: Small steps brands are taking now

WGSN's Alice Gividen takes a look at three large brands that are taking small, considered steps towards sustainability.

London Fashion Week: Editors’ picks

In having fewer, established designers and bigger names than its fashion week counterparts, London continues to create space for and shine the spotlight on emerging talent.

WGSN interview: Sharon Wauchob on fashion and femininity

WGSN's Alice Gividen met with established designer Sharon Wauchob to talk femininity, London vs Paris and her impending move to the Men's fashion calendar.