Consumers are existing in a climate of fear and worry. As trust in Governmental bodies continues to wane, consumers are looking to place that trust in brands that stand up for them. This is Trustenomics.
Dec 06, 2018
As we move into 2019, winning fashion brands will be those that prove to consumers that sustainable fashion doesn't have to mean a compromise on aesthetics. Stella McCartney speaks to WIRED UK on her part in the sustainable movement.
Dec 03, 2018
From the runway to retail, store design to social media feeds, it seems that nothing has been untouched by the cult-like power of millennial pink. WGSN takes a look at how the trend emerged, and where the colour is headed.
Nov 29, 2018
Our editors around the world are constantly searching for, building and shaping the trends that help form our content. For the first time, we're giving you firsthand insight into this process. Introducing, The Trend Feed.
Oct 15, 2018
As the first full day of NYFW rolled out, kickstarting a season that spans the fashion capitals, we were treated to a number of stellar collections, Ulla Johnson for one.
Sep 07, 2018
As experiential retail continues to resonate well with consumers, Mulberry is taking its Autumn Winter 18 collection out east to South Korea, with a series of immersive experiences across Seoul.
Sep 06, 2018
In an era of nomadic workforces and lifestyles, the new consumer is on-the-go – and convenience is key. Chop Chop is helping to shape the hair industry to suit this consumer. WGSN's Alice Gividen reports.
Jul 30, 2018