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Samantha Aldenton

Sam Aldenton is a New York based, Australian reporter. As the Associate Digital Editor at WGSN she covers ad campaigns, social media strategy and marketing technology. She also acts as the gatekeeper and content strategist to WGSN’s Instagram, and works closely on WGSN's social strategy. Her freelance work can also be seen at Fashionista.com and The Style Tip.com.

142 posts  |  Last entry Feb 20, 2016

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Diversity on the runway: Designers Rio Uribe and Sophie Theallet discuss

Is this fashion week’s most diverse season yet? WGSN's Sam Aldenton and Sarah Owen reports.

ICYMI: A complete NYFW digital run down

From fibre optic wearable tech kicking off the week at VFiles_XO to Tommy Hilfiger's 'InstaPit'. WGSN'S Sam Aldenton reports on all the AW16 digital innovations.

Why ‘Buy Now Wear Now’ may not work for young designers

Established brands have begun experimenting with fully shoppable runways this season, but where does that leave emerging designers? WGSN's Sam Aldenton and Sarah Owen reports.

Giorgio Armani brings back iconic 90s top models for S/S 16

If you thought Balmain was going to go uncontested in pulling off the ultimate model throwback, think again.

AG Jeans taps Daria Werbowy in the latest genderless campaign of S/S 16

Girls who are boys, who like boys to be girls....confused yet?

Byron Bay Falls Festival: here’s 17 of the best street style looks

From the Australian music festival that kicked off 2016 along the country's east coast, WGSN's Sam Aldenton was there to capture all the best street style

Abbey Lee Kershaw asserts her acting chops in Kenzo’s Spring 16 campaign

The model turned actress combines her acting and modelling talents for the brand's latest campaign. WGSN's Sam Aldenton reports

Tommy Hilfiger gets tropical for its SS16 campaign with Behati Prinsloo

The call of the Caribbean shores provides the perfect backdrop for Tommy Hilfiger’s latest campaign. WGSN's Sam Aldenton reports

Balenciaga debuts SS16 campaign with Zoe Kravitz and model favourite Anna Ewers

The symbolism of Alexander Wang's departure is heavily laden through out and serves as a fitting farewell for the designer. WGSN's Sam Aldenton reports

Byron Bay Falls Festival: 17 of the best street style looks

From the Australian music festival that kicked off 2016 along the country's east coast, WGSN's Sam Aldenton was there to capture all the best street style

Billabong Pipe Masters 2015: Seven street style looks we loved

The Billabong Pipe Masters is one of the year's most anticipated surf competitions and needless to say it draws a stylish crowd of global attendees. WGSN's Sam Aldenton reports.

What we learnt about Instagram backstage at the 2015 Victoria’s Secret Fashion Show

Joan Smalls, Shanina Shaik and Bridget Malcolm talk authenticity and the secret to getting more Instagram followers. Hint: It involves a pair of wings. WGSN Associate Digital Editor Sam Aldenton reports