Allison Goodfellow-Ash

Kidswear Editor

35 posts  |  Last entry Jan 31, 2018


Dot to Dot London are the masters of kidswear curation

Kidswear trade show Dot to Dot opened it's doors in London last week. WGSN's Allison Goodfellow-Ash weighs in on the new kidswear brands to watch.

brand collaborations

The kidswear market, brand collaborations and the power of nostalgia

Licensing opportunities and brand collaborations within kidswear are being heavily influenced by key decades, namely the 80s and 90s. WGSN reports

Owa Yurika founder Yuki Oshima on building a global kidswear brand

Owa Yurika offers a fresh perspective on childrenswear. Here founder Yuki Oshima discusses how to scale and stay true to the brand ideals.

How Bubble London keeps the trade show formula fresh each season

Bubble London A/W17: The kidswear trade show impressed buyers with its diverse international offering and new eco initiatives.

2017: The year of Moomin Mania

The adorable cartoon characters created by Tove Jansson have got a busy year ahead, from must-see exhibitions to Moomin themed nature trails. Get on board.

Selfish Mother x The Bonniemob collaborate

This new limited edition collection of cashmere jumpers and baby playsuits, doesn't just look good, it also goes to a great cause. WGSN reports

Mini Rodini x adidas Originals deliver a dream collaboration

The current obsession for elevated sportswear is officially no longer just for the youth and adult sector, thanks to this new kidswear collab.

Scamp & Dude: The cool kidswear line designed with a purpose

New kidswear brand Scamp & Dude doesn't just make cute toys, it helps tackle separation anxiety too. WGSN reports.

How My Little Pony is winning in the kids licensing arena right now

My Little Pony has a movie coming in 2017 & is a huge catwalk influence, it's no surprise that the kids' fashion market wants a piece of the animated magic.

Julia Restoin-Roitfeld x River Island Mini get nostalgic with new kidswear line

The model and art director has teamed up with the high street retailer for a River Island kidswear line celebrating retro inspired #throwback styles. WGSN reports

Myleene Klass and the evolution of her Mothercare kidswear line

Ten years ago Myleene Klass launched her BabyK celebrity range for Mothercare and disrupted the retail sphere, now she's back with her new MyK line.

The new collection from Zara Kids celebrates Adventure Time cartoon

The Cartoon Network hit TV show is now available in t-shirt form. WGSN reports