Australian Circular Fashion: Retail’s sustainable future

This month, Australian Circular Fashion, (an industry representative organisation of sustainability  advisors), will run Australia’s first ever fashion conference designed to build economically viable means to practice sustainable and circular manufacturing.  In doing so, the group aims to offer an event that is specifically tailored as an educational platform for the largest retail fashion companies looking to grow year on year.

Australia’s disposable fashion crisis is helping forge new alliances between the recycling sector and advocacy groups as a result of mounting environmental pressure.

To help make this happen, Australian Circular Fashion (ACF) is chatting with several industry bodies, including Shred-X, UTS, Australia Post, and Inside Retail in undertaking a clear path for growth by developing new levels of commitment for the fashion industry. WGSN Trend Specialist Yianni Giovanoglou will be presenting WGSN Insight’s Sustainability and the Consumer 2018 here. 



ACF lead organiser, Camille Reed, pointed out that conventional manufacturing processes were likely to be disrupted by 2020, following the rapid innovation and international policy changes affecting the Clothing, Textile, and Footwear Industries.

“Through environmental stewardship and improving manufacturing best practices, Australian fashion retail manufacturers stand to gain upwards of $10 million in offshore operating revenue over the next 3-5 years,” she explained.

Through agile supply chain management, brands can increase profitable growth by 20% annually paired with renewable technology – as proven by NRDC’s Clean By Design Program.

At ACF, we believe the importance of uniformity from the nation’s fashion industry holds enormous power over international brands, (with stores in Australia), and hosting specialised events, such as the conference, encourage social impact for positive change, which will be felt for generations to come,” says Ms Reed.

Camille Reed said ACF was unequivocal in its belief that retail companies are very unaware of the opportunity and market resources Australia has to become an innovative leader that can inspire world market change towards responsible fashion.

“There are currently no Australian fashion companies who are investing heavily in the production of fully circularity or sustainable apparel, and there is a huge environmental and societal need for this to change,” she said.

ACF will continue to seek efficient, practical, and sustainable options for the fashion industry through discussion with all parties of the resources and textile sector.

Ms Reed said, “what we’re working towards is a long term investment for the community and industry, embracing innovation from other countries by learning and collaborating with Australian experts.”

“The beauty of fashion is, the flexibility to be inventive and creative. I believe this is how we can see the transition for modernisation in current fashion production.”



At WGSN, we’re seeing a rise in consumer demand for sustainable and ethically-sourced goods. For more insight, download our Sustainability and the Consumer 2018 here. 





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