14 hours ago | By Joanne Thomas
Jun 15, 2018
Reebok just launched a new podcast, aptly called ‘Flipping The Game,’ that deals with all-things female within the sneaker biz. In light of current happenings within the sneaker industry, this topic feels quite timely, if not overdue. It’s hard to believe, but this is the first-ever podcast series set to explore the relationship between females and the sneaker game. It is a powerful voice for the ladies that not only drove the designs behind these shoes, but powered the blogs, and pioneered that confident sneaker styling we all now love, lightyears before athleisure was ever a thing.
To kick off the launch, Reebok hosted a workshop and panel, bringing women in the fashion and sneaker world together to have an open and honest conversation about the realities of being a woman in this industry, the evolving world of streetwear, and what sneakers mean to us as females. Admittedly, I got a bit schooled on the topic of sneakers, learning that the iconic Reebok Freestyle was the first athletic shoe made exclusively for women back in 1982. This was part of the inspiration for launching this podcast – and a refreshing twist in an industry very concerned with reaching out to the female/feminist demographic at the moment. Reebok is reasserting its original voice, rather than simply jumping aboard the trend bandwagon du jour.
Also, this. Happy Friday!
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.