Oct 05, 2017 | By WGSN Insider
Sep 29, 2010
All women want to feel and look good while keeping fit, so who better to outfit them than the Quebec-based brand, Lolë. (The Active Team is a huge fan BTW!) Bright colors, chic silhouettes for studio to street ensembles and an overall fashionable look that is the antithesis of drab.
Lolë’s massive new Atelier on Montreal’s Denis Street, is right on trend in terms of color, aesthetic and execution. Pretty impressive. Lolë also has plans for a network of similar outlets in more than 40 locations in North America.
“The Atelier is intended primarily to serve as a source of inspiration, as well as a showcase for our new products and concepts, and also as a place where women who share our values can connect with one another,” explains Bernard Mariette, president and CEO of Lolë.
Key features include 15 iPads that have been incorporated into the Atelier’s design in hopes to promote its application that will bring women together from their personal experiences. Additionally, the Atelier will be a nexus of sorts for free events such as, talks and presentations on physical well being and bi-weekly classes taught in parks by Lolë ambassadors.
Soon in the pipeline…Lolë will open its first Atelier Lolë in Zurich on October 7th and plans for a New York City showroom in November.
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