Atelier de l’Armée Spring/Summer 2014 Lookbook

Amsterdam bag specialist Atelier de l’Armée launches into the S/S 14 season with its latest lookbook featuring a stunning array of indigo hues.

Atelier de l’Armée is one of many of the great young denim brands to have emerged out of the Dutch capital over the past few years. However, unlike their jeanswear counterparts, Atelier de l’Armée is applying denim in a more unusual way – producing one-of-a-kind handcrafted bags. Partners in both business and life, founders Joost Doeswijk and Elza Wandler create their sought-after bags out of their small workshop in Amsterdam using mostly recycled military fabrics and deadstock selvedge denims and leathers. The pair pride themselves on their “built to last” philosophy — using these tough, rugged fabrics that have retained their strength and aged beautifully over time.

For S/S 14, the label has created an indigo heavy collection inspired by the deep blue sea. To showcase the range of bags, the duo has created a lookbook that combines vintage denim and military workwear garments, of which they hold a vast archive, alongside new seasonal items. New pieces include a Japanese selvedge patchwork bags, a duffel bag created from rare French army linen as well as a must-have totes built from repurposed deadstock US Navy canvases. Their Dutch army MOB snow transport bag is also one of their finest creations to date. We spoke to the Elza and Joost to find out a bit more:


Where was the lookbook shot?

The shoot was shot at two locations in the Netherlands. One in the “Soesterduinen” which is a gigantic sand dune area in the middle of a forest in the centre of The Netherlands. The second location was at the surfers beach at Wijk aan Zee.

What were your inspirations for the season?

We were inspired by the majestic deep blue seas and the middle east.

Any key items from the Atelier de L’Armee collection you’d like to highlight?

We featured our latest Atelier de l’Armée bags made out of shades of white and blues. We like to mention the big patchwork denim shopper for this shoot made out of light colored selvage denims. The backpacks are made out of a mix of with rare blue duffel bags, light colored selvage denims and dead stock water repellent white coated canvasses. 

What denim pieces did you style alongside the bags?

We used a Levi’s Red jacket from the latest Red collection. A beautiful vintage Kuyichi Kimono jacket, some natural indigo overdyed pieces, like the Chinese Mao jacket (see picture with the four dogs) and ofcourse the bleached out LVC jacket. For bottoms we used a vintage Wrangler jeans from the 70’s because of its shade of blue and a Thai fisherman style Levi’s Made & Crafted pant. These items all mixed with the Atelier de l’Armée bags made out of shades of white and blues. We like to mention the big patchwork denim shopper for this shoot made out of light colored selvage denims

Check out all the styles now on the brands web store.


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