Oct 18, 2017 | By WGSN Insider
Experience Lifestyle & Interiors on WGSN.
Mar 23, 2017
By Allyson Rees
Over the last several years, Mason jars have become as synonymous with Millennial style as emojis, cold brew and beards. But at this year’s International Home + Housewares show in Chicago, which wrapped yesterday, Mason jars became much more than informal vessels for vodka-spiked lemonade at a hipster wedding.
Brands from all over the globe are giving the Mason jar a multifunctional makeover, with new lids and attachments that transform the everyday item into various kitchen tools. At Joie, a hand juicer drips OJ directly into the jar.
At Bormioli Rocco, an oil pourer dispenses herb-infused olive oil.
While at Jarware, a silicone pump transforms the simple jar into a receptacle for dish soap or condiments.
Multi-use, multipurpose products were a key theme at this year’s IHHS show, from accordion style storage bins (that can be folded up and put away), to stick brooms with various attachments for steaming, vaccuming and de-linting, but it was the Mason jar makeover that peaked my interest the most. Perhaps its because, as an older Millennial, I’ve grown sick of Mason jars altogether (there are just too many Mason jar crafts on Pinterest), DIY hot chocolate kits dressed in raffia and gingham fabric, and Mason jar chandeliers hanging at craft cocktail bars. I’ve developed Mason jar fatigue, so it was refreshing to see them given a chance to live out their original 19th century destiny, as a utilitarian kitchen object with many, infinite uses.
Love this author? Follow Allyson on Twitter here
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.