Aug 17, 2017 | By WGSN Insider
London-based designer Marios Schwab is the latest to try his hand at lingerie via a collaboration with UK online giant ASOS. Set to launch on the site in November, the collection is named Kallisti, which translates from Greek to “for the fairest”. As with his ready-to-wear collection, which reflects his Hellenistic heritage, the designs will feature laces and latticework punctuated with taffeta and sequins. A palette of berry, mustard, midnight blue and poppy red taps into the Holiday mood. The full collection will encompass 40 items, 25 of which will be available on ASOS in November; the remaining 15 going on sale in January.
While Schwab’s reputation may have been set on the runways, he has a rich history working with intimate apparel. In an interview with Vogue UK, Schwab said: “Fusing the element of undergarments and the world that is hidden beneath clothes is a continuous inspiration behind the designs I create at Marios Schwab. The detailing that goes within garments and craft involved is something I have been surrounded by since a young boy looking at the work my Dad – a lingerie engineer – would bring home.” —Annie Shepard
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.