Feb 12, 2019 | By Sandra Halliday
Big data meets consumer insights. Experience WGSN.
Try-before-you-buy is becoming more widely available in the fashion sector. Amazon launched the service earlier this year and Arcadia also offered it via its major fashion brands.
Now Asos is launching it in the UK after a successful debut in several European countries, with the service available for any of the 85,000 products available on its site.
It has linked up with payment specialist Klarna for the new service and, following the earlier European launch, expects it to boost customer spend.
Shoppers using the service will have to use the Asos app, must be aged 18 or over, and have a UK residential address. They have 30 days to pay for the goods they’re going to keep.
Asos has over 15m customers globally and one major issue that dampens spending growth for this huge user base is that customers have to pay for the goods they order before they get them. That could add up to a hefty upfront bill if someone wanting to buy, say, a dress, chooses two sizes and two colour options to try on.
Try-before-you-buy should encourage customers to order more, which may many mean e-tailers dealing with a large volume of returns, but could boost spending in a number of ways. Shoppers might be more inclined to shop with a company offering the service. And they might also be inclined to order more if they don’t have to pay fro it in advance, which means they could decide to keep more once it arrives.
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