Asia womenswear: The top three brands you need to know for S/S 16

A new wave of womenswear brands are gaining momentum in Asia, and the retail market is now playing close attention to local independent boutiques and up-and-coming designers; get to know the ones to watch.



Cres. E Dim. was founded in 2009 by designer Hong Bum Kim, who graduated with a Fashion Design degree from Sejong University in Korea and was selected as one of the top Korean designers through Concept Korea. In musical terminology, ‘cres’ means ‘getting gradually louder’ and ‘dim’ means ‘getting gradually softer’. The designer comes up with new silhouettes by experimenting with different fabrics overlapping the body, resulting in a modernist, contemporary aesthetic.


2. C J. YAO

Womenswear designer C.J.Yao graduated from Central Saint Martins, London, in 2012. After working at Alexander McQueen in between her studies, the young talent decided to return and establish her own label in her hometown, Shanghai. The label merges modern shapes with quirky details and pop colours.



Designer Ren Qian launched Reineren in 2012 after graduating from ESMOD Paris with a degree in Fashion Design. ‘Reine’ translates as ‘queen’ in French, which ties in with the brand’s regal influence and values of beauty, spirit and value. Luxurious fabrics and strong silhouettes help to create a confident and feminine styling message.

MORE: To see our full top 10 womenswear edit, head over to WGSN here

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