Sep 26, 2019 | By Jane Boddy
Request a demo to experience WGSN.
London: The audience was transported into a teenager’s bedroom, rife with symbols of child-to-teen paraphernalia; teddy bears and balloons sat amongst empty beer cans and discarded cigarette cartons. Plastered to the walls was 90’s poster boy, River Phoenix, gazing down at the audience; Ashley Williams’ very own teenage crush. “He just got it – he was the odd one out,” she noted, as her gang of cool-kids navigated their way through the rubble in graphic jerseys layered under bugle-bead bralettes. Maximalist puffball sleeves shaped a 1980’s mood, met with nostalgic skater graphics of the 1990’s. But it was the tailoring which bought newness to Williams’ repertoire; boxy blazers rendered in dreary check or hyper-vivid florals came paired with sci-fi glasses and swinging crystal earrings, creating a high-low fusion seeped in irony.
Overall, the Ashley Williams SS17 collection was youthful and on-the-pulse, encompassing the feelings of teenage angst. – Anna Ross
Key Trends: Youth Nostalgia, Skater Graphics, Dad’s suiting
Key Items: Skater Tee, Mini skirt, Puff-ball shirt, Boxy blazer, Hoody
Key Colour: Lilac, Marigold, Navy, Grey, Red
Print and Pattern: Skater graphics
Trims and Materials: Cotton, Denim, Jersey, Wool, Satin
Footwear and Accessories: Diamante hair clips, Chandelier earrings, Waist belts
For fashion news, catwalk reviews, and retail trend reports, head to WGSN to subscribe.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.