Apr 19, 2017 | By Gemma Riberti
Experience Lifestyle & Interiors on WGSN.
For the next two weeks, a brilliant new initiative will see artworks displayed on thousands of billboards across the UK, turning the country into a large-scale, outdoor public art exhibition.
Artworks (spanning 15th century masterpieces through to modern day contemporary works) have been voted for by members of the public and will appear across a number of advertising poster sites, such as buses, taxicabs, the London Underground and large billboards. According to Art Fund, the project will be seen by nearly 90% of the UK’s adult population.
“It’s a nourishing, exciting surprise to see art where you wouldn’t expect to see it. This is one of the few ways left of reaching everyone in the country at the same time,” explains Reed.
Adding a further layer of interactivity to the project, members of the public will be able to download the augmented reality app Blippar and access artwork information using their smartphones devices. Read our report Museums Without Walls, which explores the new ways consumers are viewing art in the digital age.
Art Everywhere runs until August 25, 2013. – Samantha Fox
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.