15 hours ago | By Alice Gividen
Jan 19, 2017
By Erin Rechner
If your shopping habits have taken a turn for the better this year and you are on the lookout for a kidswear brand that mixes good style with a good message, the WGSN kids team can help.
I recently sat down with Susan Correa, founder of kidswear brand Art & Eden, to discuss how she went from working in the traditional fashion industry to having her dreams realised with her kids products. She is now running a fully sustainable kidswear line that is profitable, commercially relevant and most importantly, sustainable.
Susan came from leading multi-million dollar operations all over the world and had been in the fashion industry her entire life until she finally decided to take steps to fulfill what was always missing. She wanted to be a purpose-driven leader and started to look into ways that could be achieved and still turn a profit. Then, after a lightbulb moment, EMPOWER was born. EMPOWER is an initiative she started that provided one nutritious meal to a child in need for every item sold at her previous brand, Cooper & Ella.
With this small step taken, a new path opened up for her by realising the incredible power a business actually had to make a positive impact on the world. She took a trip to India where she was inspired by two books she packed, both offering powerful messages giving Susan a recipe for transformation. She saw how the fashion industry could generate better works by embracing its moral responsibility and so, Art & Eden was born.
Art & Eden is a brand new sustainable kidswear brand that is challenging the systems that pollute our planet. The company strives to be better for the earth, better for the people who make the garments and better for the people who wear them.
Susan is adamant about using sustainable materials, low impact dyes, low emission factories and recycled packaging. Fair practices, safe factories and artist support also feeds into this applaudable business model.
Susan’s story is not only personally inspiring, it’s an inspiring (and much-needed) addition to the kidswear industry.
Love sustainable kidswear? Check out my other blog on the new Eco Baby Expo here.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.