Feb 14, 2018 | By Sarah Housley
Experience Lifestyle & Interiors on WGSN.
Oct 24, 2011
Transnatural, an Amsterdam based design agency and academy, seeks to explore the crossover between nature, technology, design and experience through art, technology and scientific innovation, and has curated a collection of functional design products that enable humans, nature and technology to work in synergy without harming each other or damaging the planet, entitled Balancing Nature & Technology.
In conjunction with the collection, an exhibition, and a series of workshops and inspiration days entitled Things That Mind Their Own Business, held at the Transnatural HQ on Lijnbaansgracht in Amsterdam, will raise philosophical and cultural questions around the emergence of robotic technology and how the human race can tend to this technology so that it becomes symbiotic in benefiting the environment.
Participants and speakers for the event, which opened last Friday and will continue until February 10th next year, include five designers and design partnerships who have created a series of light, interior and outdoor products that explore alternative sources of energy and new material resources.
The Balancing Nature & Technology collections comprise designs with an ‘essential function and exceptional aesthetic’, including a Transience Mirror by Dutch designer Lex Pott & David Derksen, which shows the slow process of oxidization on mirrors as a thing of beauty – highlighting the materials transition into silver, and Trap Light by Mike Thompson & Gionata Gatto which utilizes photoluminescent pigments to become it’s own light source; emitting, absorbing and re-emitting light in a process of revolutionary recycling.
The Netherlands have gained prominence in recent years for producing some of the strongest design talent the world over, especially in the realms of product innovation, fuelled by a strong educational system which includes the Gerrit Rietveld Academie in Amsterdam, and the Design Academy in Eindhoven, often referred to as one of the best design schools in the world.
We have recently returned from Dutch Design Week, truly inspired by the incredible design talent on show, and will be presenting a series of reports in the coming weeks highlighting standout designers and products from this year’s showcase. – Samantha Fox
Dutch Design Week will run until October 30th, 2011
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.