10 hours ago | By Nicole Hurip
Experience Lifestyle & Interiors on WGSN.
Last year, our favorite design collective Assemble installed the incredible Folly For A Flyover cinema under a disused motorway in Hackney Wick, East London prior to the Olympic development of the area. This year the group have stepped away from the capital to create a temporary theater in the heart of West Sussex in a bid to engage the young community of the area, and next generation of theater goers, through art.
With the help of local volunteers, Assemble have utilized waste chipboard and scaffolding with plastic pond liners to create a waterproof shell, while the interior has been filled with rope pulleys, spotlights and platforms made from scaffolding to emulate the fly tower in a traditional theater. Audiences can watch performances taking place inside the theater hall, and those taking place outside on the lawn (weather permitting) by sitting on stools and steps made from the re-used chipboard.
The initiative celebrates the fiftieth anniversary of the Chichester Festival Theatre, who commissioned the low-cost project, and will run with a diverse programme of talks, workshops and a series of locally directed plays until September 2nd.
See more from the groups previous Folly for a Flyover project in our Creative Regeneration report. – Samantha Fox
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.