7 hours ago | By Rose Garrod
Experience Lifestyle & Interiors on WGSN.
Mar 26, 2012
This weekend the artistic duo unveiled The Hello Cube as part of the Louis Vuitton Young Arts programme and REcreative initiative at the Tate Modern in London, Infinite Kusama; an afternoon of interactive performances and workshops to engage young folk with Japanese artist, Yayoi Kusama’s unique vision.
Inspired by Kusama’s work The Passing Winter (2005), Hellicar & Lewis’ ever-changing installation reacts live to digital and physical interaction, allowing anyone, anywhere in the world to contribute to and converse with the artwork.
For those not in London, commands can be ‘tweeted’ to @thehellocube, triggering the mirrored sculpture to comply and reply with a ‘Twitpic’ of its new formation, while visitors to the space can push their hands through holes in the box, adding to the kaleidoscopic effect – images of which are instantly displayed as a video animation on a large screen on the Turbine Hall bridge, via a camera inside the mirrored cube.
“What we are adding (to the installation) is a social component, enabling the object to be communicated with via Twitter, also reacting to audio in the physical space,” explain the duo.
“Something we are really interested in, is making bridges between the virtual, social and physical reality.”
Digital and technological advances are profoundly enhancing the interaction between objects and humans, and this is a topic we explore further in our forthcoming Catalyst report for 2014 – available for subscribers at the beginning of April. Keep your eyes peeled! – Samantha Fox
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.