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Art & Design: Standard Hotel launches new blog

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Launched this week, The Standard Hotel’s new blog The Standard Culture aims to push the Andre Balazs chain’s cachet of cool even further.

The Standard partnered with online arbiters of culture Flavorpill to design a blog that would stay true to the chain’s aesthetic and let followers peek inside the walls of the boutique hotels. The Culture’s online gallery features photos from the likes of Bruce Weber, Steven Klein and Olivier Zahm. While the daily newsfeed is an “insider intel” run by a fictional Stan D’Arde. The blog also features the daily happenings for the Miami, Los Angeles and New York locations.

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  • The Standard partnered with online arbiters of culture Flavorpill to design a blog that would stay true to the chain’s aesthetic and let followers peek inside the walls of the boutique hotels.

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