14 hours ago | By Taryn Tavella
Experience Lifestyle & Interiors on WGSN.
Sep 29, 2011
As part of London Design Festival last week, audience members sat inside the pockets of a giant red dress worn by music performers at York Hall in Bethnal Green, London.
The installation was created by the Finnish Institute and design duo Aamu Song and Johan Olin from Company, and the dress designed by Danish furniture brand Kvadrat – made using over 500 meters of Divina wool fabric.
Performers climbed up inside the dress, spanning an impressive 20 meters in diameter, as members of the audience lay on their backs inside the giant pockets to watch the marvel before them – allowing for a completely immersive and connected musical experience.
We have been tracking artists and performers creating immersive music and art projects for a little while now – the RED DRESS installation is a perfect example of the ways in which artists and performers are beginning to create unconventional and exciting experiences for audiences and users to interpret, connect and interact with music and art, and was by far one of the more impressive spectacles at London Design Festival, this year. – Samantha Fox
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.