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Art & Design: Muji presents Product Fitness 80 with Naoto Fukasawa at the Design Museum

Responding to the Japanese earthquake and tsunami one year on, an exhibition by minimalist retailers Muji at the Design Museum next month will address the issue of energy consumption in product and packaging design.

Product Fitness 80 will present a selection of prototypes and objects – including pens, umbrellas and other everyday basics – not yet available in European stores, that best demonstrate the brand’s minimalist approach to design and ‘monozukuri’, Japanese for craftsmanship.

With this display Muji will endeavor to consider what might happen if we used 20% less materials and energy to create products, and how consumers themselves can play a role by customizing, re-using and re-cycling the final product – highlighting the ongoing concern of waste energy and excessive consumption, while reinforcing their own approach to design which is simple, honest and functional.  These are ideas that feed heavily into our F/W Forecast for 2013, Just.

“The aftermath of the earthquake only served to underline the awareness of truly appreciating many wonderful things we take for granted in our daily lives,” explain Muji.

Admission to the exhibition is free for those with a Muji store receipt, and will run from March 9th – 18th. – Samantha Fox

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