Feb 23, 2017 | By Vittoria Toffoli
Experience Lifestyle & Interiors on WGSN.
With the Opening Ceremony only a day away, we’re well and truly in the Olympic spirit here in the London office, and we’re not the only ones: Communications agency, KK Outlet is hosting a collaborative “relay-style” project, in which a slew of creatives from around the world are contributing to a piece of artwork.
Working in teams of four, each artist has started a piece of work, which is then being passed on (like a baton) to the next team member for their creative contribution. Once all four artists have added their marks to the piece, it will be sent to the KK Outlet HQ in East London, and later presented in the Art Relay exhibition throughout August.
Works take inspiration from the sporting games, sometimes referencing darker themes, such as drug taking and big-brother surveillance, using mediums of photography, graphics, video and sculpture.
Images via It’s Nice That.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.