Apr 23, 2019 | By Bonnie Pierre-Davis
Experience Lifestyle & Interiors on WGSN.
To mark Grayson Perry’s recently opened exhibition at The British Museum, The Tomb of the Unknown Craftsman, in which he has curated an exhibition of new works alongside objects made by unknown men and women throughout history, Louis Vuitton has commissioned the Turner prize winning artist to create a trunk and installation for their flagship store, Bond Street Masion.
The installation also comprises three dresses by students on the Fashion Print course at Central Saint Martins, Morgan Levy, Min Nan Hui and Columbine Joubert – whom Perry teaches – and have been chosen by the artist for his infamous, female alter ego, Claire.
The trunk itself is called LVAM1, in honor of the artists 50-year old bear Alan Measles which features predominantly throughout much of Perry’s work, and was made at the venerable fashion brand’s atelier in Asnières. Featuring figures from folklore, it mirrors themes within The British Museum exhibition such as craftsmanship, mythology, identity and contemporary culture, and also acts as a vehicle with which Perry will be able to transport Claire’s dresses to the Venice Biennale next year.
Louis Vuitton are well known for their work in supporting the arts and young design talent; seen more recently with Tracey Emin’s exhibition at the Hayward Gallery, and the Recreative initiative, which is a pioneering website encouraging you creative talent to get involved with contemporary art.
We hope more brands follow suit. – Samantha Fox
The Tomb of the Unknown Craftsman will run until February 19th, 2012 at The British Museum.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.