Feb 15, 2017 | By Sarah Housley
Experience Lifestyle & Interiors on WGSN.
Apr 12, 2012
With only a year since its inception in 2011, Google has already expanded its brilliant Art Project to more than 46 galleries and art institutions worldwide. In the first architecture partnership for this venture, the Internet giant is teaming up with the Serpentine Gallery in London to enable visitors to virtually tour Herzog & de Meuron and Ai Weiwei’s visionary pavilion for 2012 through Google Street View.
Serpentine Gallery Pavilion in 2011 by Peter Zumthor
As well as a vast library of images of all eleven previous Pavilions since the commission was conceived in 2000, site visitors will also have unique viewing access to the art, culture, science and technology events that will take place in and around the temporary site for three months during the summer.
This year, Swiss architects Herzog & de Meuron and Chinese artist Ai Weiwei have been invited to complete the space which will be open in June, and part of the Cultural Olympiad festival. We will be giving our pick of the most exciting art and culture venues to have emerged around the world in recent months – keep watching the site for our forthcoming report in Lifestyle & Culture. – Samantha Fox
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.