Art & Design: Fendi Craft Alchemy at Design Miami

For Design Miami this year, as part of Art Basel 2011, venerable, fashion powerhouse FENDI has collaborated with emerging artist Sebastian Neeb and designer Elisa Strozyk to create a series of leather, furniture sculptures inspired by the brands headquarters in Rome, Palazzo Fendi.

The Craft Alchemy installation comprises 18th century, antique furniture that has been re-worked, utilizing discarded leather that often occurs during the production process of their footwear and handbag lines.  Excitingly, both the artist (Neeb) and designer (Strozyk) will be demonstrating their processes and handcrafting techniques for the Design Performances installation during the Miami fair, creating additional furniture pieces for the collaboration.

This is the 4th edition of Fendi’s Craft Alchemy series since 2008, which has previously included collaborations with musicians OK Go and German born, LED artist, Moritz Waldemeyer.

Over the past few years we have noted many established brands tapping into their heritage and celebrating the craftsmanship that is used to create so many of their products.  It’s interesting to see a brand putting a contemporary spin on this idea by inviting emerging designers to re-purpose their products and heritage for the 21st century; infusing both traditional and modern working methods with design aesthetics that may differ from, and challenge FENDI’s own.  See our coverage of the brand’s craft/technology collaboration with the Royal College of Art during London Design Festival earlier this autumn.

Craft Alchemy and Design Miami will run until December 4th, 2011. – Samantha Fox

Scroll down to see more from this collaboration.




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