Art & Design: Droog for Rijks Studio

A brilliant online platform by Rijksmuseum in Amsterdam invites members of the public to download digitized artworks from the museum’s vast collection and reuse or reimagine them in a creative way.

Rijks Studio members will have digital access to a treasure trove of nearly 125,000 art objects by well-known and lesser-know artists, available to download for free. Astonishingly, the museum’s tangible collection extends to nearly one million pieces in total.

The initiative comes before the Rijksmuseum’s reopening next year. Celebrating the digital launch, the Rijksmuseum has invited a handful of leading designers, architects, and artists from across the globe to each reinterpret a piece from the collection. One of the first works to be revealed comes courtesy of Dutch Design Studio Droog, who has created a tattoo for the skin, based on the 17th century painting Still Life with Flowers by Jan Davidsz. de Heem.

“With the launch of Rijks Studio, we are excited to share the extensive collection with art lovers around the world using the latest digital technology. We created Rijks Studio based on the belief that the collection of the Rijksmuseum belongs to us all. The collection inspires; we want to unleash the artist in everyone,” explains museum collection director Taco Dibbits. – Samantha Fox

Visit rijksmuseum.nl to sign up for Rijks Studio.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.