Aug 10, 2019 | By Luke Tebbutt
Experience Lifestyle & Interiors on WGSN.
Dec 13, 2011
Celebrating its 40th birthday, the Crafts Council has launched an online exhibition showcasing 40 objects from its collection of nearly 1,500 acquired works, entitled 40:40.
40 selections have been made by guest curators, including the writers from online creative platform, It’s Nice That and Jana Scholze, curator of modern furniture and product design at the V&A museum in London. Alongside each object, features a personal response from its selector, information such as the object and maker details, short films, audio clips and previously unseen material.
Additionally, the Inspired section of the site features a further six practitioners from a diverse range of creative backgrounds who have each created new works in response to selected objects from the exhibition, adding a fresh perspective to the collection and online archive.
The website has been designed with a minimalist aesthetic and pared down color palette, which best showcases the displayed work – much like a blank canvas. The vast information on the site is cleverly presented as a series of information cards (much like the information you find next to a piece of work at an exhibition), which visually breaks down the reading material on the page into easily digestible, short stories.
It’s exciting to see an institution like this, renowned for their approach to traditional working methods, explore digitalized ways for presenting old and new work. It will not only appeal to a younger generation of technologically minded individuals, but will also enable new content and imagery to be uploaded quickly and efficiently, and be seen by many. – Samantha Fox
The Crafts Council will launch a comprehensive online catalogue and images library in 2012. See a selection of curated objects from the 40:40 exhibition below.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.