Jan 17, 2011
Stylesight’s menswear team got an exclusive sneak peek at the return of Arrow at last week’s Pitti Uomo trade show. With an American pedigree that dates back 150 years and is widely considered to be the first branded shirt for men, Arrow (now owned by PVH and The Tommy Hilfiger Group) is prepping for a marketing re-haul that will focus both on its heritage and future. The company’s iconic Arrow Man image was made famous by illustrator J.C. Leyendecker, and the booth at Pitti was full of actual vintage product and parts of the original factory. With several new fits and price point tiers, Arrow will first turn towards Western Europe and the United Kingdom before the rest of the world. Some of the packaging will include manilla office folders and shirt boxes with vintage reproductions of original advertisements.
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