Around the World with Urban Outfitters


Last Saturday, the SoHo outpost of Urban Outfitters in New York hosted a special sneak preview of spring collections. Focusing on the international flavor of UO’s assortment, the “Around the World Designer Showcase” brought together  designers from 14 of the store’s coolest brands — assisting customers in their wardrobing options for the upcoming season. The labels included Wood Wood, Le Mont St. Michel, Minimarket, House of Dagmar, Madras by A.P.C., Rodebjer, Stine Goya, and Stolen Girlfriends Club.

As each attendee went from booth to booth, a faux passport was stamped, allowing them to collect gift bags at the conclusion of the event. In addition to shopping, a DJ set the mood with music, and various handouts like nail polish, camera film and beverages were given out.

Click here to see UO’s  flickr stream of photos from the event.

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