4 hours ago | By Samuel Trotman
As one of the key faces of Balmain’s SS17 campaign, Ari Westphal is a name to have in mind. Her defined cheekbones, tanned skin and curly hair caught everyone’s eyes last September and earned her the title of ‘new Gisele’ by the Brazilian press. Since then, she starred Chloé’s summer campaign, was on the cover of Vogue Brazil, and was most recently shot by Victor Demarcherlier for Balmain.
Here are three reasons to like her if you are not already sold:
1. She is a natural beauty.
With a combination of green eyes and curly hair, there is no denying the model’s Brazilian roots. Since adopting a shorter haircut in July 2015, Ari has become the symbol of embracing natural curly hair.
This, however, happened completely by accident after a hairstylist cut off 4 inches more than expected it. Thankfully, the disaster was soon averted thanks to a more groomed, shorter style. And her signature curly look only came together when she got to her first season in Paris and didn’t know where to get her hair straightened.
The accident turned out to be a success and Ari was booked by heavy weights Chloé, Sonia Rykiel and Vivienne Westwood.
2. She believes in herself.
Hers is not another ‘I became a model by accident’ story. Ari was studying Law in Belo Horizonte, Minas Gerais, when she first contacted her modeling agency. She dropped out of University and the rest is history.
3. She is not afraid of the social media game
Lately, there has been a polarization in the modelling world between those who ‘work it’ and those who reject social platforms. We’re glad to say that Ari completely embraces the medium. In fact, she met her husband through Instagram when he liked some of her posts. Although Westphal understands how important online presence is for her career, you shouldn’t expect carefully curated photos on her feed. Her rule is to post anything she likes from nature, family and work. Another great way to celebrate authenticity!
Like what you just read? Check out the key rising Spanish models you need to know here.
MORE: For full in-depth reports on fashion’s relationship with social media and who the global emerging fashion talent is, join WGSN here
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.