Oct 16, 2018 | By Nigel Taylor
Request a demo to experience WGSN.
London: Joanna Sykes had a tough act to follow, succeeding Michael Herz, whose successful collections for Aquascutum gained critical acclaim and brought the venerable English house a new audience. Her theme was a safe one – English Icons – and fitting given the label’s long history of outfitting British royalty, prime ministers and movie stars. Wrapped mini-skirts referenced London Mods in the 1960s, while argyle patterns made from pieced fabrics were a quirky new take on the traditional pattern. Bonded leathers looked slick and fresh, while puffer vests gave looks a street edge. Though Sykes seemed to get bogged down with layering and design details, her outerwear showed promise; sporty anoraks were of-the-moment, and a grey floor-sweeping trench was appealing in its simplicity.
Color: Olive drab / Bright orange / Royal purple / Camel / Grey / Navy / Cream
Key Items: Anoraks / Floor-sweeping trench / Wrapped miniskirt / Slim trousers
Materials: Nylon / Tweed / Bonded leathers / Cotton twill / Silk crepe / Satin
Details + Trim: Tiers / Attached vests / Wrapped closures / Contrast trim / Piecing / Utilitarian details / Quilting / Fur collars
Accessories + Footwear: Knit fingerless gloves with fur pompoms / Skinny belts / Suede handbags / Envelope clutches / Pointy-toe pumps / Pointy-toe ankle boots / Tall pointy-toe boots
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.