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April 77 Launches Online Store

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April77 – Spring Summer 2011 – Jethro Cave and Sophie Willing from April77 on Vimeo.

A holiday treat just in time for the Christmas delivery, weather permitting! Hip Parisian jeans brand, April 77 has launched its first online store where you can buy their full range of denim fits, plus extras like polos and jackets. We also love their “Black hills” S/S 11 campaign video featuring Jethro Cave and Sophie Willing. See more pics here.

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