April 2016: What’s trending this month in Asia

At WGSN our global editors are clued into everything from what is happening in their local area, to the rest of the continent.

Here’s our round up of what’s making the headlines in Asia right now:

Latest Korean drama sweeps Asia


Two years ago, Korean television series My Love From The Star turned the whole of Asia on its feet with fans hunting down everything the actors were using or wearing on the show. Last month, a new show has been picking up steam with the potential of bringing the next wave of K-drama fever. The show, called Descendants of the Sun, tells the love story of a soldier and a doctor on the battlefield of a foreign land. In China, the show reached 120m views with its fourth episode and dominated trending topics on Chinese social media sites. [Korea Times]

Valentine’s Day sequel: Happy White Day


You may have heard that in some Asian countries, Valentine’s Day traditions are a bit different. Women traditionally give gifts on 14 February, and exactly a month later on 14 March – also known as White Day, men return the favour. While many retailers have been banking on Valentine’s Day, this year White Day was all the rage. Japanese and Korean shops were promoting special deals in lingerie, chocolates, cosmetics and jewellery. Even Chinese online payment giant Alipay was giving out discounts on this budding occasion.

Asia reinvents the Gucci Tian in #GucciGram


The social media project takes an Asian twist this month as Gucci’s creative director Alessandro Michele handpicked a group of Asian artists to reimagine the Tian print. Chinese artist Cao Fei created her own pair of Tian slippers and photographed them in an industrial, rundown setting in China while Singaporean artist Charles Loh turned the Tian print into 3D with a terrarium. [Instagram]

China’s new rules on foreign online publishing

Last month, the Chinese government issued a directive banning foreign companies and foreign-Chinese joint ventures from publishing online as of 10 March. The vague wording of the document has many international publishers and brands wondering what it means for their business and their digital content. The effective date of the ban has come and gone, and nothing happened. Some breathed a sigh of relief, but most remain cautious as to how and when the new rules will be implemented. [WSJ]

Hong Kong gets artistic on stairs

hk-on-steps2 hk-on-steps

Hong Kong’s creative hub PMQ has undergone a unique art project that saw 25 flights of stairs across the complex turned into beautiful paintings. “Hong Kong on Steps” is the work of seven groups of artists from Hong Kong, Taiwan, Japan, South Korea and France, each tasked to create a star painting inspired by the city’s heritage, culture and environment.


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