London: Ann-Sofie Back is a Swedish import in DIY-style London — a location that suits her witty, torn-apart work perfectly, since the British historically appreciate both artful dishevelment and tongue-in-cheek humor. In the past, Back has used her collections to comment on everything from celebrity culture to goth teenagers, creating strong statements with spare silhouettes and under-the-radar details. After taking last season off to get settled in her role as creative director at hit Swedish denim brand Cheap Monday, the designer returned to the runway for F/W 10 with her take on the online role-playing community Second Life, expressed through a parade of ensembles meant to represent various avatars. 90s fashion-influences are distinctly present via Junior must-haves like crop tops and faded denim, but Back’s intelligent design pops up in Rorschach graphics, x-ray musculature, yarn-stitched jeans, cut-off waistbands, razor sharp sandals and superhero belts. Don’t miss this humorously inspirational collection from a true industry iconoclast.

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