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These animal art blocks prove toys can be playful and inspirational

Every time the summer season comes along, it’s a time when designers look to find innovative ways to update perennial jungle graphics. In the kids world that I report on (a sphere that covers everything from kids clothing to emerging brands, toys and furniture) jungle designs seen on everything from clothing to toys are a key staple, but it’s challenging to freshen up such a regularly used motif. Or so I thought…

LOWAA-4x pack Here at WGSN, we stumbled upon this inventive video full of graphic animals painted on children’s blocks.

The artist Christian Borstlap, wanted something for the kids to be able to take home all the animals of the zoo (sold in Artis).  “This enormous diversity in nature is a kind of accidental miracle,” said Borstlap, who was drawn to create this project for the park in Amsterdam.  christiaan_borstlap_in_blokjes_allemaal_artis_1920x1080.jpg__1920x1080_q85_crop_subsampling-2_upscale

 

The box itself contains various painted blocks, allowing for kids to create their own take on animals or try to copy familiar ones such as elephants penguins and giraffes and the 120 examples that come with the enclosed book.

The possibilities are endless and an inviting way to get children off mobile devices and back into playing with handcrafted tangible things.

LOWAA_BOOKLET FOLD OUT

 

in-a-box

Check out the video below for some fun graphic and print inspiration for kidswear.

Follow our Senior Kidswear Editor, Erin Rechner on Instagram.

To check out more animal graphic inspiration, subscribers click HERE for our latest report.

 

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

  • Caroline Swain

    Is it possible to buy these blocks from you?

  • Kerryn Newton-Edwards

    where can you buy these blocks

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