Dec 14, 2017 | By WGSN Insider
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Few things delight me more than a beautifully made (read: expensive) pair of jeans, so I just about lost my mind when I stepped into the Earnest Sewn Sample Sale today over in the Meatpacking District. Cardboard boxes full of denim wonders, all priced shockingly below their usual $200 price tags at $50-$75. Communal dressing rooms! Attractively messy salespeople! (Sample sales are a big part of why I live in New York.) The best part of all this madness is the fact that Earnest Sewn jeans are easily the best crafted jeans on the planet. After salivating over their website just now, my love has only grown stronger. Founded by Scott Morrison (one of the fine, modern gentlemen behind Paper Denim & Cloth) Earnest Sewn’s name says it all: these people are serious.
Designed to look and feel vintage as an homage to the fading era of “Made in America” craftsmanship, each pair is made completely by hand, usually by three people (no assembly lines here!) and are then stamped with the signatures of every person involved in the process, as well as the source of the cotton and the date production began on each step. Earnest stuff. Guided by the Japanese (!) style aesthetic of Wabi-Sabi, which seeks to find beauty in imperfection, each pair of jeans is totally unique, especially the 2,000th pair of each style, which feature a 24-carat gold waistband button in lieu of the usual copper (treasure hunting!).
Also, unlike other premium denim brands, Earnest Sewn jeans are about quality, not logos, changing up their ‘e & s’ back pocket stitching in an effort to remain virtually unrecognizable. If you’re in the city, you’d have to be a denim hating fool not to check this sale out. Earnest Sewn Sample Sale: Today and tomorrow, 8 a.m. to 7 p.m.; Thursday and Friday, noon to 8 p.m.; Saturday, 10 a.m. to 3 p.m., Earnest Sewn, 829 Washington Street (Gansevoort Street), (212) 242-3414.
Thanks to Megan Cassidy of the Meatpacking District Initiative for her ace shot of me in my new Earnest Sewns!
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