AMSTERDAM: The Frame Store
By Sarah Ryan Hecht

Dutch design magazine Frame has entered the brick-and-mortar realm with the opening of a pop-up shop in collaboration with the Foam Photography Museum.

May 21, 2014
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Design magazine Frame has entered the brick-and-mortar realm with the opening of a pop-up shop in collaboration with the Foam Photography Museum. Designed by Dutch interior and design studio i29, the creative platform is housed inside the historic Felix Meritis building that dates back to the 18th century. The multiple mirrors throughout reflect the grandeur of the space, as well as reference time and history – the old and the new. Showcased within is a beautiful edit of fashion, art and design from emerging talents and across various genres. Black top and mirrored surfaces allow the products displayed to appear as though they are floating. The exquisite space will also host events and exhibitions during its six-month run. –Sarah Ryan Hecht

The Frame Store

Felix Meritis

Keizersgracht 324 1016 / 31 (0)204233717

Images courtesy of i29


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