Mar 23, 2017 | By Samuel Trotman
Get more Denim insights as a WGSN subscriber
Last month we were in Amsterdam for the amazing Denim Days events and we met Neil & Alexandra Melgaard-Lewty, founders of INK, a beautiful new denim and Lifestyle store in the Jordan area of Amsterdam.
The partners in business and life have been working as consultants under their Style Foundry studio for five years and recently decided to put all that experience into practice with their first collection of contemporary denim and casualwear. They opened INK as a creative space to house their new line, alongside a carefully selected edit of modern accessories, sunglasses and vintage denim. The back of this stunning retail space serves as their working design studio where they collaborate on projects for brands such as CK Calvin Klein, Tommy Hilfiger, Esprit and Hackett.
The INK range combines the couple’s personal style traits: from the modernity and simplicity of Alexandra’s Swedish aesthetic to the traditional, more tailored heritage of Neil’s British background. Stand out women’s garments include the Ecru culotte and sleeveless longline gilet, whilst for guys, Neil has worked on a rigid crop, taking inspiration from traditional tailoring and fusing it with 5 pocket styling.
They have also started a new initiative, which they call ‘Forgotten Cotton’ tapping leading Italian mill, Candiani’s stock of excess and deadstock fabrics that was otherwise left to gather dust in their factory from canceled orders. They’ve added a flat mid-blue 90’s wash and released exaggerated and modern fits to give these fabrics a new, directional lease of life.
The store and studio is fitted out with custom made and bespoke fixtures and furnishings, that the talented couple have also co-designed with local makers. The space is full of bright sunlight, due to the full facia Dutch double doors that openly welcomes customers off the street.
Laurierstraat 248-H 1016 PT Amsterdam | email@example.com
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.