AMFI – Masters of Denim

Amsterdam Fashion Institute celebrates its local indigo heroes with a special exhibition paying tribute to AMFI alumni who have contributed to bring Amsterdam into the golden age of denim.

(Tony Tonnaer of Kings of Indigo) – “Denim has so much history and even more future. It speaks the world language of indigo and is a perfect way to show your values in life. Live it.”

At the end of June AMFI hosted its ninth edition of the graduation event Transit 2014 in the World Fashion Centre in Amsterdam. The special event showcased the final work of more than 100 students from across the fashion field including design, management and branding as well as the schools new Denim Minor course. As well as the annual runway show, a special one-day photography exhibition was also held to help inspire and encourage the final year Minor students before they set sail on their respective denim careers.

(Vivian Holla of DENHAM) –  “Denim is the only fabric that becomes better with age.”

Entitled “Masters of Denim”, the exhibition highlights 12 AMFI alumni who are active in the denim industry and who have been instrumental to help bring Amsterdam into the golden age of denim. Presented through a series of portraits, photographed by Justine Tjallinks and styled by Lisa Dymph Megens, also both AMFI alumni. The roster includes names like Tony Tonnaer of Kings of Indigo, Lennaert Nijgh of Benzak Denim Developers and Mick Keus of MickKeus. Each portrait was accompanied with a plaque stating the subjects name, current company, graduation year and graduation specialisation. Each of the alumni were also asked to share a short statement about what keeps them busy in the world of denim.

(Mick Keus of MickKeus) –  “It’s not where you take things from – it’s where you take things to.”

(Lennaert Nijgh of Benzak Denim Developers) –  “A worn-in pair of jeans tells the unique story of its owner – all those creases, tears and fades evolve into a highly personal product.”

(Elvert Arnold of Levi’s XX) – “Denim is alive, the forever changing nature of the fabric is why its allure is endless.”

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