Americana in Tokyo


Free & Easy magazine, one of our favorites around the Stylesight office, continues to celebrate the grand yesteryear of all things Americana by opening The Rugged Museum in Tokyo’s Aoyama/Harajuku district. Part store and part museum, the space includes a treasure trove of heritage-inspired goods and collaborations, including deadstock shirts from the 40s, military jackets from the 50s and workboots. The amazing props include old diesel gas pumps, two-story Lee overalls and of course shrines to icons of cool like Steve McQueen, James Dean and Marlon Brando. Even the store’s layout itself is meant to mimic the inside of a military aircraft. If only all retail was this exciting to experience.

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