American Apparel: The Denim Factory

American Apparel has been making waves recently with their new denim range joining their remit of on-tend basics. The range is being extended into Men’s and the product category expanded to include skirts, shirts and jackets as well as the basic 5-pocket jean styles. The first guys style to launch is the “Regular Fit 100,” a jean with a classic 1950s cut and a dark resin wash.

The Men’s style joins American Apparel’s Women’s denim collection, which launched earlier this year. The jeans are designed, cut, sewn and washed in American Apparel’s downtown Los Angeles facility.

This new product category is being launched by American Apparel’s newly appointed Director of Denim, Georges Atlan. A respected industry veteran, Atlan launched Guess Jeans with Georges Marciano back in 1980, and has over 30 years of experience in product development, factory management, and running his own businesses. Considered one of the most experienced and accomplished denim experts in the manufacturing world, Mr. Atlan trained American Apparel’s sewing and dyehouse operations to produce this new line of products — a process that uses more than 40 fair wage workers to make a single pair of jeans.

“I’ve worked in the denim industry for more than three decades, developing for Guess, Calvin Klein, Seven, Hudson, bebe and others, but this was an opportunity to make truly American, truly fresh jeans for the first time. I know people are going to be happy with the fit and they are going to love the way their bodies look in this product. There is no other factory in the U.S. like the American Apparel factory, and there are no limits to what we can achieve in the category of denim. These are an exciting set of jeans to start with, and they are only the beginning,” said Atlan.

The Denim Factory from carl lindstrom on Vimeo.

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