Amazon launches live fashion show StyleCode and teams up with blogger Ferragni for SS16

Amazon has gone live with a daily online fashion show for its streaming video service.

StyleCode Live, which will air nightly, and free, on its website,  is “a first-of-its-kind daily style and entertainment experience,” said executive producer Terence Noonan.

The 30-minute week-night interactive show will feature live chats and offer fashion and beauty with guest experts, celebrities, and viewer tips.

Meanwhile, Amazon Fashion has also launched its spring/summer 2016 campaign starring blogger and Instagramer Chiara Ferragni, the face behind fashion blog TheBlondeSalad.

The campaign was shot by Cass Bird and styled by i-D magazine’s fashion editor Julia Sarr-Jamois.

Ferragni selects and models key pieces from the spring collection, including an army shirt, denim overalls and tailored mini dresses. Her top pick is an electric-blue leather jacket, a style that she describes as a “staple” in her wardrobe.

“Chiara is a smart business woman with a strong sense of personal style and is a great advocate for our ‘Don’t look like me, look like you’ campaign,” said Juliet Warkentin, director of Brand & Creative, Amazon Fashion Europe.

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