Amazon launches live fashion show StyleCode and teams up with blogger Ferragni for SS16
By WGSN Insider

Amazon goes live with daily online fashion show StyleCode, the show that lets you shop while you watch. WGSN Global News Editor Nigel Taylor reports

Mar 09, 2016


Amazon has gone live with a daily online fashion show for its streaming video service.

StyleCode Live, which will air nightly, and free, on its website,  is “a first-of-its-kind daily style and entertainment experience,” said executive producer Terence Noonan.

The 30-minute week-night interactive show will feature live chats and offer fashion and beauty with guest experts, celebrities, and viewer tips.

Meanwhile, Amazon Fashion has also launched its spring/summer 2016 campaign starring blogger and Instagramer Chiara Ferragni, the face behind fashion blog TheBlondeSalad.

The campaign was shot by Cass Bird and styled by i-D magazine’s fashion editor Julia Sarr-Jamois.

Ferragni selects and models key pieces from the spring collection, including an army shirt, denim overalls and tailored mini dresses. Her top pick is an electric-blue leather jacket, a style that she describes as a “staple” in her wardrobe.

“Chiara is a smart business woman with a strong sense of personal style and is a great advocate for our ‘Don’t look like me, look like you’ campaign,” said Juliet Warkentin, director of Brand & Creative, Amazon Fashion Europe.

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