Jun 07, 2017 | By Lourdes Linares
Request a demo and see WGSN for yourself.
Feb 26, 2016
By Sarah Owen
As part of our monthly Icon series, I’ve been looking at the tastemakers who stand out from the crowd.
In the youth market there are lots of new faces emerging all the time, which is very exciting, but it can be hard for just one to stand out. One lady who is making a big mark right now, carving out her position as the voice of her generation is Amandla. From a starring role in The Hunger Games, to notable magazine covers this year including Teen Vogue (where she was interviewed by Solange Knowles) and ASOS Magazine
to her viral video about cultural appropriation and an Instagram following of 1m, she is definitely one to watch.
Here’s three reasons she’s taking the world by storm:
1. She doesn’t play it safe
Rising to fame after her role in The Hunger Games, Amandla is pushing boundaries both on and off the screen. Her highly vocal efforts on social media around cultural appropriation, feminism and the important of female friendships have pushed her to the foreforent of social activism conversations.
2. She does it all
Not limited to one career path, Amandla is a talented musician, currently the other half of folk rock duo Honeywater. She is also the co-author of the comic book Niobe: She is Life.
3. She wears her feelings on her sleeve
She uses fashion as a platform for advocating her beliefs, she gravitates towards statement slogans plastered on sweatshirts or tees. Her new barely-there crop is also totally amazing and kickass, plus it’s inspiring us to run to the hairdressers ASAP.
Like this? Check out what it takes to be a modern day icon here
Who is standing out from the crowd right now and why brands are rushing to work with them? To find out join WGSN.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.