Login

Alternative’s New SoHo Outpost

California-based brand Alternative opened the doors to its first East Coast store this week for a soft opening. As big fans of the brand, we made sure to get down there and check it out firsthand.

The spacious SoHo outpost is the perfect balance of cozy and contemporary, immediately making us wish we lived here. The brands signature pieces hang effortlessly on racks with subtle nods to the supple materials throughout everything from textured pottery to miniature sheep tucked away in displays.


Every detail has been considered, from the location to the fitting rooms where one of the brand’s Instagram followers and talented illustrator Jenny Walton rendered schematics of the garments from the current line directly onto the walls. Also working with Andrew Lyon of The Functionality in Brooklyn, the store is just as beautiful as it is invested in its New York customer.

“Our New York City customer is globally connected and locally engaged,” said President and Chief Merchandising Officer Erik Joule. “Given such, we have designed our SoHo space to serve as a platform for joining culture, community and commerce through simply designed and innovative fashion basics, offered alongside a curated arrangement of brands and artists that share our values.”

The location at 281 Lafayette is currently open seven days a week; its Grand Opening in early May will be a big event that is sure to not disappoint. Swing by and check it out next time you’re in SoHo, and keep your eyes peeled for more details to come!

– Erin Mintun 

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

Alternative's New SoHo Outpost
2 comments

Add a comment...
Please enter a valid comment
Name
Please enter a valid name
Please enter a valid name
Email
Please enter a valid email address
Please enter a valid email address
Website
Please enter a valid website
Please enter a valid website

earlene7797iudw.wordpress.com
Jan 21st, 2015

I just like the valuable info you supply on your articles.
I’ll bookmark your weblog and take a look at again here regularly.
I’m slightly sure I will be informed many new stuff right right here!
Good luck for the next!

九州娛樂城
Aug 14th, 2014

九州娛樂城(TS7777.TW)為CEZA亞洲合法博奕遊戲平台,提供運動賽事0.975高賠率運動彩券投注,香港六合彩開獎號碼,大樂透開獎號碼,今彩539開獎號碼,時時彩,百家樂,SLOT,水果盤遊戲,21點,德州撲克,麻將遊戲,鬥地主,輪盤,骰寶遊戲!多款線上博奕遊戲天堂邀您一起同樂。
九州娛樂城 http://ts7777.tw

Share
Tweet
+11
Share
Pin