AllSaints Arrives


Covetable Brit brand AllSaints finally threw open its doors in Soho last week, unveiling a sprawling, 13,600-square-foot flagship. This is the label’s first outpost in New York, and it went for a studiously hip, vintage vibe, decking the space in distressed leather chairs, weathered wood, exposed brick, and oxidized steel. Vintage Singer sewing machines are stacked impressively along the front walls and a loom from the 1920s graces the ground floor.

The street-level floor is dedicated to the ladies and is awash in full-skirted dresses, lightweight leather jackets, strappy sandals (plus a serious selection of lace-up boots), skinny jeans, and slinky asymmetrical knits. The men’s floor below offers a slew of rumpled button-downs, leather jackets, faded blazers, and graphic tees. Many of the styles have a decidedly artisan feel with hand-crafted-influenced details like exposed labels and dramatic stitching.

In addition to our monthly coverage of the brand in London, stay tuned for additional images of their newest outpost in the States.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.