All Hyperfuse Everything

When it comes to innovation in the footwear sector, its almost impossible to out-shine Nike. The iconic brand consistently raises the bar, churning out new ideas that almost always influences the athletic market overnight. Most recently, Nike incorporated Hyperfuse fabric into uppers – a technology developed to make unique layered uppers without seams and designed to give a lightweight, superb fit. Silos like the Air Max 1, Dunk High, Air Force 1 and Air Max 90 have all received the Hyperfuse treatment and will soon be released to the world.

The Hyperfuse material was inspired by a trip to China, where several kids were seen playing basketball in running shoes and boots. In an effort to combine the lightweight attributes and breathability of a runner…with the support and strength of a boot, the Hyperfuse material was born. Originally seen on the Nike Zoom Hyperfuse and worn by the likes of Rajan Rondo and Kevin Durant the new composite material became a must have in the world of basketball.

Although originally designed for basketball, the material began to find itself on training sneakers and its continued success resulted in its use in lifestyle sneakers. The new material acts as a contemporary update to the range of aforementioned styles. Each Hyperfuse edition will be released sometime in July 2011. – Chester Berry


Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.