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Alite x Outlier

The Active team stopped by EMS last week to check out the new Alite Pop-Up store. The highlight of the opening party was the collaboration between Alite and design driven cycling apparel company Outlier.

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We are big fans of the contemporary execution of both the San Francisco-based Alite, and Brooklyn-based label, Outlier (remember when we featured them in our Cycling Capsule?!), so it was a really exciting for us to see the project in person. The result, a waxed canvas bag that functions as either at tote or book bag.

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One of the bag’s coolest details, is the absence of “branding” on the outside. On the inside however, the bag has a pocket with the Alite and Outlier logos printed in a stark shade of white that pops against the bag’s olive canvas. The bag was inspired by cycling trips to a “mysterious” Brooklyn beach-destination. The bag is just big enough to carry the basics…a book, towel and a few beers, the only things needed for a truly successful bike bound excursion.

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Alite’s Pop-Up store also displayed key pieces from its collection. Specifically a sleeping bag in a bright violet with blue lining, (which we first saw at Outdoor Retailer last summer) that’s designed to, well….um…un-zip between one’s legs for “various” activities inside and outside a tent. Use your imagination, no need to go into too much more detail here.

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While at the soiree, a raffle was held for cool giveaways of Alite gear, Swayspace letterpress instructional booklets, and of course, one lucky individual won the featured Alite x Outlier bag. Pretty cool considering the bag isn’t on the market yet for purchase!

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Tyler and Abe of Outlier

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