Alexandre Herchcovitch


New York: Brazilian designer Alexandre Herchcovitch presents his collection in both Sao Paulo and New York, enjoying a solid fan base in both cities each season. After eschewing color and focusing on embellishment for the past few collections, Herchcovitch switched gears by playing with his palette for S/S 11, inspired by unique juxtapositions of brights as well as monochrome washes of coral, peach and mint. Silhouette was almost secondary to eye-catching effects such as ombré fades, graphic pixelated patchwork and splatter prints. A voluminous cocoon shape dominated the show, featuring a favorite Herchcovitch technique, the exaggerated drop shoulder. As a contrast, rolled neck halters were refreshing, as were the few black satin dresses. Considered beauty touches, like sprays of color over tightly-bound buns, added sophistication, while a seemingly Tron-inspired soundtrack propelled the looks into the future.
View Collection Images

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

WGSN Insider Bulletin

Request a demo to experience WGSN.

Related Stories

Alexis Mabille: A new era of occasionwear

Fashion Week need-to-knows: New York retail

Masks: Is privacy a fundamental right or luxury item?