Alexander Wang releases new gothic campaign, reveals behind-the-scenes video
By Samantha Aldenton

Alexander Wang has published one of his most impressive campaigns yet for the Autumn/Winter 15 season and today revealed a mesmerizing behind-the-scenes film. The …

Jul 16, 2015
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Alexander Wang has published one of his most impressive campaigns yet for the Autumn/Winter 15 season and today revealed a mesmerizing behind-the-scenes film.

The high-impact images feature lo-fi electronic band Crystal Castles’s lead singer Alice Glass and the Japanese dance duo AyaBambi, who recently starred in Madonna’s ‘B*tch I’m Madonna’ video clip.

The rest of the gothic girl gang featured through out the campaign includes Alexander Wang’s usual casting choices Anna Ewers, Binx Walton, Lexi Boling and Hanne Gaby Odiele. The designer also brought in quickly rising newcomers Molly Bair, Sarah Brannon and Isabella Emmack.

Describing the casting choices, Wang told WWD: “I also wanted the casting to feel more eclectic this season, and Alice Glass has been someone I absolutely adore… They all are such individuals yet they all fit the characters of this collection seamlessly. Part of youth culture relates back to tribes and groups, and a sentiment of feeling collectively different; to feel both a sense of defiance, and of belonging.”

Steven Klein shot the images, which were styled by Karl Templer. Pascal Dangin of KiDS Creative provided the creative direction and Stefan Beckman created the set design.


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