Alexander Wang incorporates smart branding into his essentials
By Christa Kaufmann

New York: Following on from his last collection, Alexander Wang went once again down the tough street vibe route mixing a dash of prettiness …

Jun 10, 2015
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New York: Following on from his last collection, Alexander Wang went once again down the tough street vibe route mixing a dash of prettiness to his vigorous girl. Scalloped patterning made up with grommets adorned shorts, dresses, tops while pieces crafted in satin supported a rather feminine feel. The lineup was made of essential pieces yet with a unique Wang twist. There were rib knit tops with cut-outs and a camisole paired with a high neck jersey top showing a QR code, when scanned it will open up his e-commerce site.  A khaki trench coat came with a double buckle leather belt, satin dresses were juxtaposed with studs that had been worked via a delicate beading technique whilst a grey tracksuit sported a wide-leg A-line silhouette – all offering a unique utilitarian vibe . – Christa Kaufmann

Theme: Smart branding incorporated in Wang’s unique essentials

Key Items: Leather dress, Camisole, Cropped flares, Utility jacket, Tee dress, Relaxed tailoring, Wide-leg trouser, Pleated midi skirt, Hot pants, Shorts, Trench coat, Jumper, Silk dresses

Colour: Black, White, Grey, Camel, Khaki, Peach

Materials and Trims: Leather, Jersey, Silk, Denim, Twill, Broderie Anglais, Grommets

Print and Pattern: QR and mixed media motifs when scanned will direct you to the Alexander Wang e-commerce site

Footwear and Accessories: Chunky flatform sandals, Heeled sandal, Flat sandal, Clutch, Bowling bag, Tote bag, Cross body bag

View more images in CATWALK GALLERY


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